Have you ever heard of the 400 Method? Probably Not. That’s because it’s a brand new because this is the first time anybody about it.

What Is The 400 Method

The 400 Method is a method created by Caden O’Rourke (Me) that can help someone create a Blog that receives plentiful Recurring Traffic, and possibly get a blog to a point where it starts to Generate Revenue.

It was created on the Basis that a blog with 400 Articles receives twice as much traffic as a blog with 350 Articles. We took that fact, did some more research, and found something Incredible!

What Did We Find?

Well It turns out that the number 400 plays a pretty big role in the Blogosphere…

Not only does 400 Posts Total help increase traffic, but 400,000 Words Total also seems to play a large role in Traffic.

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Basically sites that have a Total of 400,000 Words on their posts seem to receive the same boost that sites with 400 Total Posts receive. Whether those 400,000 Words are spread out between 100, or 1,000 Articles.

We also found that websites that tend to receive the biggest boosts once they pass the 400 Article Threshold also tend to have an Avg. Word-Per-Post Of 1,000 Words. Which would be Min. 400,000 Words.

And lastly the websites which receive the biggest Boosts stuck to a Tigh Schedule of around 3-5 Posts A Week.

What We Think…

By analyzing all of this we believe that websites with a Min. 400, 1,000-Word Articles posted 4 Times a week on a strict schedule over the course of 100 Weeks will receive a large boost.

But You Must Know the boost Is Not Sudden. Infact it can take anywhere from 3-6 Months to pay off, thats why for 6 Months you Need to continue posting those 4 Articles every week on a strict schedule.

What Is The Boost?

The boost that you receive in traffic is caused by an Increase in Keywords. The reason that the 400 Method works is because our research has showed us that Google tends to rank sites with 400 Articles, and 400,000 Words Min more Conservatively.

So the reason that you need to continue posting for 6 Months afterwards is because those articles posted during that time period are incredibly likely to Rank (Which Takes 1-6 Months), and the Articles posted before should also start to rank better Which will bring you a large influx of Traffic.

Requirements For The 400 Method

The requirements are Simple:

AMP: You should have AMP Enabled (Preferably The AMP For WP Plugin), and a Loading Speed of around 3 Seconds. Google Tends to rank sites higher as a result of their Pagespeed. The faster, the better.

Niche: Before you start publishing those first 400 Articles you should already have–And Stick Too–A Niche. I suggest at the very least 20, 500-Word Articles in that Niche should be posted in any order, at any time before you start.

Audience: While you Yourself don’t need a large Audience your Niche does. The Keywords that you gain are nothing if there isn’t an Audience searching for them.

YoastSEO Premium: I Suggest having the YoastSEO Plugin, preferably the paid Premium Version. This is because You need YoastSEO To help gain Keywords, and the Premium Version helps you gain more Keywords at a time.

Long-Tail Keywords: This isn’t a Requirement, but it helps. Long-Tail Keywords are more likely to Rank, May have less competition, and receive more Searches.

Yoast Greenlight: Once you’ve downloaded the Yoast SEO Plugin you’ll know what I’m talking about… try to make sure that all your Keywords get a Greenlight, and your Readability Too.

Best Schedules

You want your Schedule to be Tight. That means that if you post 4 Times a week: Mon. Thurs. Sat. Sun. You can’t just post On those days you have to post at Set Times so that Google will recognize your Schedule, and make you rank more easily.

By posting at certain times you may also receive a sudden Influx of Traffic. This traffic may be from the WP Dashboard (If you use WordPress), or Subs/Followers.

These Schedules I’m about to show you have either been thoroughly Researched, or are based on What’s worked for other sites. It appears that by posting at These Set And Specific Times one may receive a larger Jump in traffic after Publishing:

Working Schedules:

The Following Is The Best/Most Profitable Schedule For us Here At H2DI:

Post 1. Post 2. Post 3. Post. 4
Mon. 9 AM Wed. 9 AM Fri. 10 AM Sat. 10 AM

According To BlueLeadz 7-9 AM, 12-2 PM, & 4-6 PM Are the General Patterns in which blogs receive the most traffic (Although They Suggested 11 AM). And according to Web Traffic Geeks Web Traffic Kicks Up On Monday, Peaks Tuesday Through Wednesday, And Declines On Thursday While It Remains Low On Weekends. By Using That Data We Made This Schedule:

Post 1. Post 2. Post 3. Post 4.
Mon. 1 PM Tues. 1 PM Wed. 1 PM Thurs. 1 PM

The Next, And Last Chart is Based Off Of Info From Neil Patel, ProBlogger, & KISSmetrics (3 Of The Most Notable, & Trusted Sources In The Blogosphere):

Post 1. Post 2. Post 3. Post 4.
Mon. 11 AM Tues. 7 AM Thurs. 7 AM Sat. 9 AM

NOTE: Timezones differ (Obviously) yet they don’t play a major role. We suggest following one of the two following methods:

A) Audience Timezones. In this instance make the time you post align with the timezones of your Niche audience. My niche audience is the U.S–More specifically the more Tech-Savvy, Younger part of the U.S–The West Coast.

So I Publish with Pacific Time.

B) Your Own Time Zone. This one explains itself: Just make your posts publishing times align with your own timezone.

With option A) You may see a higher amount of Sudden traffic, it seems likely. However there is no evidence to prove that either way gives you any more, or any less traffic.

What Happens After I’ve Published Everything & Completed The 400 Method?

Once you’ve published all of the first 400, and the remaining 96 Posts pushed out during the last 6 Months you can begin to Weaken the Schedule.

This entire process takes 124 Weeks… that’s a little bit over 2 years. By the time you’ve finished it you should be receiving good enough Web Traffic to slowly decrease your Schedule to 1 Post a week.

However that one Post should be Very High Quality as a result of lower Quantity. I’d say at least 2,000-4,000 Words. And you should try to update at least 5 posts a week.

How Do I Update Posts & Why Should I

It’s simple. Find your post, click Edit, add a couple links, and a couple (1-3) Paragraphs, and click the “Update” button.


Because Google has a tendency to Favor older pages that have simple been updated. That means that a post 1 Year old that was updated a month ago may be more likely to rank than a post made 3 Months ago that hasn’t been updated.

By updating your posts you can do your best to hold your current positions, and gain some new ones. (Tip: Always, and Frequently update any posts that make it to the Top 5 position for Any Keyphrase. Those are your post powerful posts… you can’t afford to lose them).

How Often Do I Need To Update My Posts?

As I said: Keep any posts in the Top 5 Position for any keyword Frequently updated. You can check what Keywords you rank for and their positions at UberSuggest. Also update your most popular posts somewhat frequently.

Other than that I’d say that a post can go 1-2 Years without an Update. So if you Have 500 Posts (About the amount you should have after you’ve done this Method), and post Once a week while updating 5 Older posts a week you should have all your old posts updated within 100 Weeks, and by that time have 100 Additional posts.

Is All The Time The 400 Method Takes Worth It?

This seems like both the oddest, and the best topic to end on: Is it all worth it.

But Is it worth the 2 Years this would take… ultimately I believe the answer is Yes. And I’m not just saying that just because. After all you’ve already completed reading the article, so why would I lie?

Personally I feel that Blogging is my gateway to a better, happier, fuller life. It may be yours, it may not be. That’s your ultimate choice to make.

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This post was last modified on June 25, 2020 10:13 AM